Producer in Advertising Agency

Producer

Industries:

Advertising and Marketing Communications

Personality type:

Organiser

Departments:

Advertising

The Lowdown

• Oversee the production of an advertising agency’s work
• Taking creative ideas and turning them into workable advertisements
• Excellent and experience project manager

Is this role right for me?

For this role, you will need to:

• Have great organisational skills, being able to manage multiple projects at the same time
• Be capable of working within and leading a team

• Have strong negotiation skills
• Know about history and trends in art and design
• Be flexible and able to adapt quickly to the demands of challenging and unusual projects

• Scope out and determine the feasibility of producing final creative work in a variety of formats
• Source quotes and estimates for production work
• Negotiate with external suppliers, including agents representing artists
• Ensure the correct licensing of artistic material across all formats and locations within agreed timings
• Maintain quality standards across the production of all creative work
• Plan and manage timing schedules that fit the needs of the client brief and budget
• Report progress of all work and any anticipated deviation from planned timings and costs

What does a Producer do?

Producers oversee the production and delivery of an advertising agency’s work. They project manage the process of turning creative ideas into tangible outputs across a variety of media. Their ability to manage multiple projects at any one time they ensure that work is delivered on time, to the required level of quality, and within budget.

Producers are sometimes referred to as "Production Manager", "Creative Resources Manager", "Project Manager", "Director of Project Management" or "Creative Services Manager", depending on the agency.

Will I need a qualification?

There is no pre-requisite qualifications for a Producer role. A passion for project management and design will be required, and a degree in one of these areas will strengthen your application.

What’s the best route in?

Producers come from a variety of backgrounds, including project management roles and other creative services functions such as art buying. There are no pre-requisite educational qualifications but an interest in art and design and a flair for project management are important.

Where might the role take me?

In larger agencies there is the possibility of reaching more senior Producer-based roles, while some may go on to work in more specialist roles at external production companies.

Interested? Find out more…

For more information on job roles in the creative industries, take a look at Hiive's job roles.  

Websites

• History of Advertising Trust is a huge archive of British Advertising
• Institute of Practitioners in Advertising provides directories and information on advertising companies
• Account Planning Group gives access to training, case studies and events for account planners in advertising
• Incorporated Society of British Advertisers provides information and news on the UK advertising industry

Publications

• Campaign Magazine is the leading weekly magazine for the advertising, media and communications industry
• The Drum Magazine aims to introduce those with great ideas to those who are seeking them in the advertising industry
• Design Week is a journal of design trends and inspiration

http://creativeskillset.org/job_roles/4262_producer